ZEE5 is an Indian subscription video-on-demand and over-the-top streaming service
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Business TypeEntertainment and Media
ClientZee Entertainment Enterprises
Time for Launch 1.5 Years
Websitehttps://www.zee5.com/
About ZEE 5
Built for entertainment and media enthusiasts, Zee5 application offers users a user-friendly platform to enjoy video content seamlessly. The video streaming platform offers TV shows, movies, and original web series in 11 Indian and a few international languages.
Binge-Watching Shows from One of the Largest Entertainment Groups Is Just a Tap Away
In the competitive space of on-demand video streaming, Zee5 has made a space for itself with a user-friendly interface and exciting feature-set. The content choices and what goes on in the app play an equal part in where the app is today.
In quarter 2 of 2021, Zee5 ranked second in the entertainment network in India.
Managing the massive traffic of 600 million global users weekly isn’t easy. One needs a robust tech stack to work with it. Octal IT Solution helped the client with a reliable tech stack, making managing heavy traffic easy.
Major Challenge
In the competitive market, it is difficult for the application to compete with the established players. To survive the competition, they needed to offer users a unique experience on the application to retain them.
Simple Solution
To provide the best user experience, the app offers a seamless video streaming solution. The interface is quite simple, which makes navigating through the content quite fun. Personalized recommendations are another factor that sets it apart. Although other platforms too, offer similar features, the recommendations here are much better and intuitive.
Our Role
1Design
2Development
3Testing
4Deployment
How Octal Helped Zee5
Conceptualization of the Project
With continuous communication and brainstorming, our team discussed their needs and users’ requirements with the clients. Our experts interacted with a few users to understand the major issues one faces when using a similar application and how these issues can be resolved.
Developing the Solution
Once the idea and concept were finalized, it were shared with the development team. Our experts work on developing a solution that aligns with our client’s objectives, and goals. Since we follow an agile development methodology, constant inputs from the client helped us deliver our objectives.
Integrating the Solution with the Application
The major challenge in the process was to keep up with the existing application and integrate the new solution without messing it up. The solution designed and developed was integrated with the application and was well-supported with the techstack used previously.
Deploy the Solution to the Client
Once the testing and integration were done, the solution was deployed to the client. The solution was designed to meet the needs of the client and managed according to the users’ needs. The stand-out point is the user interface that makes using the application easy.
How we helped this business reduce dependability on aggregator apps from 90% to less than 50%
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Helping Our Clients Achieve Fantabulous Results through Continuous Development & Optimization
Robust Tech Stack
We offer a reliable tech stack that helps the client manage the traffic and the content flow on the application. The application meets the standards of the clients and users for seamless streaming.
Agile Development
We follow agile methodology where we review the changes and the requirements on regular basis and make sure to deliver the solution exactly like the client wants.
Quality Assurance and Testing
The product deployed is tested and quality assured. Thus we affirm that the solutions deployed are flawless and for any updates we are just a call away.
What Lies Ahead
The project is live and available for users on Google Play Store and Apple App Store to download. It supports the latest versions of Android and iOS platforms and is free to use.
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